Rootcraft for Agencies
The work underneath the work.
We run AI operations for marketing agencies, like an MSP runs your IT. Software that does the work. People who make sure it works.
The problem
Agencies run on expert work that doesn't scale.
- 01
The same checks, every week
Audits, pacing, tracking and reports, repeated by hand for every client.
- 02
Things fall through the cracks
Issues get found, ticketed and forgotten. Nobody confirms they were fixed.
- 03
Judgment lives in people's heads
When your best people are busy, or leave, the quality goes with them.
- 04
AI spend nobody can see
Tools and projects started one team at a time. Nobody's sure what's running, what it costs or what overlaps.
What we do
Software that does the work. A team that makes sure it works for your agency.
The platform
Watches every client and does the recurring work.
Our team
Sets it up, tunes it to your agency and keeps it running.
Your team
Has nothing new to learn: it asks in its AI assistant or Slack, and the work lands in its task manager.
Start with a free audit
First, we find out what you already have.
Before anything is built, we map the AI tools, projects and subscriptions across your agency: who uses what, what it costs, what overlaps and what's sitting idle. It's free, and the findings are yours whether or not you go on to work with us.
What's running
Tools, automations and projects, live and in progress.
What it costs
Subscriptions, usage and the team time behind them.
What to change
What to cut, combine or keep, and where Rootcraft fits.
We review the findings with you in a short deck. How long it takes depends on the size of your agency. Start with a 30-minute call
How your team uses it
Nothing new to learn. Just ask.
- Your team
Asks where it already works
“What needs attention for Acme this week?”
Its AI assistant or Slack.
- Rootcraft
OS + Apps
- Apps check, fix and draft the work
- OS memory, schedule, approvals
Fed by your toolsSearch Console · GA4 · Semrush
- Your say-so
Approve in Slack or the assistant
Nothing reaches a client until someone on your team says yes.
- The work lands
Tasks, fixes and reports
In your task manager or Slack, and the monthly client report.
Next week, it checks again. Fixed only when the check confirms it. Still there? It reopens.
Principles
Built to be trusted with real clients.
Fixed means verified
A later check has to confirm it. A ticked box isn't enough.
It remembers
Every finding's history, and every fact your team tells it about a client.
You set the autonomy
Each workflow starts at “suggest”, then “draft”, and acts on its own only when you promote it.
Everyone has their own access
Contractors see only their clients. Every action is logged under a name.
Data is walled off
Each agency's data is separated inside the database itself, not just in the app.
Methods stay private
Answers say what was found and why it matters, never the scoring behind it.
Why Rootcraft?
Every thriving forest runs on a network you never see. Beneath the trees, roots and fungal threads connect the whole forest, moving water and nutrients to wherever they're needed. Nobody admires it on a walk, but nothing above ground grows without it.
Roots are the platform. Craft is our team.